Two surprisingly overlooked tips for doing well on social media
If you search “tips for social media success” or other variations of the same on the internet, you get a million results offering all sorts of good (and some highly questionable!) advice.
Popular tips include:
- Always check the spelling in your posts.
- Understand the basic rules and conventions of each platform and prepare your post content accordingly.
- Identify your goals and your audience.
- Keep your messaging on-brand and consistent.
- Track the results of your social media campaigns and regularly review your strategy.
- Partner with influencers to help grow your brand.
All good, sensible guidance that is important to consider when you’re thinking about your social media strategy.
However, there are two things that are often overlooked which we believe could catapult you into the realms of greater visibility with your social media efforts. And these are…
1. Be a human.
Be a human…. don’t think you need a psychology degree for that one.
It’s no secret that social media accounts – whether on Facebook, Twitter, LinkedIn or Instagram – are (for the most part) run and monitored by real live people. So why not act like one?
Writing conversationally, rather than simply repeating the title of the article you’re posting followed by a #millionhashtags, encourages conversation – otherwise known as engagement (which might feel a bit like a unicorn to you right now if you’re struggling with visibility) – with other users.
Adopting a human-centric approach in your writing (you’re not a robot after all) is the BEST way to get people to share your stuff and build an active and engaged online following. Try it!
2. Engage with other humans.
The clue’s in the name: social media.
Comment on other people’s posts, share their content (as long as it’s good quality) and join in their conversations. It’s a good opportunity to show off your knowledge and experience, and make new connections with people who are interested in the same things as you.
Be careful not to brag though – remember it’s about joining in a conversation rather than steamrolling right through it. Don’t be THAT guy.
It really is as simple as that. No gimmicks. No dark magic. No expensive subscriptions to apps.
Just be yourself.